Our Responsibility

Building Balanced Chains

To live up to our purpose of providing Food that Matters, our strategy is to Build Balanced Chains (BBC) to offer safe, healthy, tasty food while creating value across a future-proof ecosystem. We see our role as connecting and balancing supply and demand in a sustainable way.


Our job is to create balanced food supply chains that are demand-driven and relevant for all partners. We will achieve that through the following:

Farm management optimisation

Making relevant data available to farmers so that they can optimise their management procedures and improve animal welfare, efficiency and environmental sustainability effects.

Protein valorisation

Balanced supply and demand, with flexibility and a range of options for valorisation from head to tail.

Product specialisation

Unique concepts and product innovations that tap into prevailing consumer trends.

The very best products, fresh on your plate, demand supply chains that are as short as possible. This helps to get the best products into shops and restaurants in the best possible way. As a trusted partner at the midpoint of the supply chains, we connect a group of farmers to a group of customers. We then aim to build tailormade, customer-specific chains, so that our customers can communicate added value such as the origin of products, animal welfare, or CO2 footprint. However, it takes time to match supply and demand.

Our job is to create balanced food supply chains that are demand-driven and relevant for all partners

Our brands and concepts

Our integrated approach for the production and marketing of meat ensures an optimal balancing of supply and demand

Examples of specific attributes that are developed within the supply chains


Sedef has connected the Good Farming Star pork supply chain in 2021 to the ‘digital highway’ by means of blockchain technology.

By digitally connecting all relevant partners within the supply chain and exchanging data, we can increase the efficiency of the entire supply chain and guarantee the origin and integrity of our meat. This in turn creates trust. Our supply chain is the first in this sector to be connected through blockchain technology. Our other supply chains will follow in the years to come.

DNA Traceability

The integrity of our products and processes is important to customers and consumers. Throughout the whole supply chain, we have already implemented process integrity control systems with verification by product balances within the IFS-PIA standards. In addition to these assessment standards, we added product integrity monitoring using the DNA testing of animals and end products. The DNA of all Good Farming Star and organic sows is analysed and stored in a DNA data bank. In short: DNA is the ultimate check to show integrity throughout the whole supply chain.

CSR Targets

In executing our strategy of Building Balance Chains, we consider the economic, social and environmental impacts of our decisions. In this way, we create more value, both for our supply chain and for society at large, and we fulfil our purpose of providing Food that Matters. On all our material topics, we set targets which we want to continuously improve on in the coming years.

Social Topics

Environmental Topics

Economic Topics

Our strategic priorities within the CSR topics

Of the eight material topics for which we strive to minimise negative impact or optimise positive impact, the following six topics are the most crucial for the day-to-day success of our business.

  • Employment and working conditions
  • Food safety
  • Traceability and product integrity
  • Animal welfare
  • Sustainable farming
  • Fair pricing

That is why, in our CSR policy, we give priority to these subjects and we start with them in the chapter CSR topics. As of 2022, we will have an updated CSR strategy with more focus on biodiversity and carbon footprint, which will be presented in our next CSR report. To stay a successful frontrunner, we use recognised standards and methods, such as food safety standards, integrity standards, animal welfare standards, and CO2 footprint calculations.

Sustainable Development Goals

Our strategy and activities with regard to the material topics are related to some of the Sustainable Development Goals (SDGs). These 17 goals, to be achieved by 2030, were set by the United Nations to create a better world for everyone. These goals can only be achieved if governments, companies, NGOs and individuals each take responsibility for their role and work together. We show how our activities relate to the Sustainable Development Goals. On some of the material topics relating to the SDGs, we have set ourselves concrete targets.


Zero hunger

End hunger, achieve food security, improve nutrition, and promote sustainable agriculture

  • With our policy on food safety and antibiotics, we help ensure access to safe, nutritious food (target 2.1). Our target on food safety relates to this specific SDG target.
  • Meat protein plays a role in a healthy diet, especially for children and older persons and can prevent malnutrition (target 2.2).
  • With our focus on organic meat and sustainable farming, we support agricultural practices that help maintain ecosystems (target 2.4).
  • With our initiatives on fair pricing, we help to ensure the proper functioning of food commodity markets and to help limit extreme food price volatility (target 2.c).


Clean water and sanitation

Ensure availability and sustainable management of water and sanitair for all

  • We continuously target water-use people having the relevant information efficiency (target 6.4). Our target on and awareness for sustainable water usage relates to this specific development and lifestyles (target 12.8). SDG target.


Decent work and economic growth

Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

  • Our efforts and results on working conditions contribute to safe and secure working environments and lead to improved labour rights for workers, including migrant workers, and those in precarious employment (target 8.8). Our targets on health and safety relate to this specific SDG target.

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Responsible consumption and production

Ensure sustainable consumption and production patterns

  • With our focus on sustainable farming, carbon footprint of processing, and water usage, we work on the sustainable management and efficient use of natural resources (target 12.2). Our target on the carbon footprint of processing relates to this specific SDG target.
  • We report yearly on our progress on sustainability (target 12.6).
  • By communicating about sustainable farming, we contribute to people having the relevant information and awareness for sustainable development and lifestyles (target 12.8).

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Climate action

Take urgent action to combat climate change and its impacts

  • With our policy on sustainable farming and by investigating and promoting ways to reduce the GHG footprint of livestock farming, we improve awareness-raising and institutional capacity on climate change mitigation and impact reduction (target 13.3).
  • With our policy on the carbon footprint of processing, we improve awareness- raising and institutional capacity on climate change mitigation and impact reduction (target 13.3).

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Life on land

Protect, restore, and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation, and halt biodiversity loss

  • By focussing on sustainable farming together with our farmers, we work on reducing the degradation of natural habitats and halt the loss of biodiversity (target 15.5).
  • With our policy and initiatives on fair pricing we promote fair and equitable sharing of the benefits in our food supply chains (target 15.6). Our targets on fair pricing relate to this specific SDG target.